Brand Inclusive Platform
Coming soon for UK brands and publishers.
Relevant brand presence. New revenue for publishers.
BIP is building a new marketplace where brands gain meaningful presence in relevant digital content, and publishers earn from evidence-backed additions they choose to approve.
Let's explore the fit. No commitment, no marketing list.
For brands
Reach beyond the obvious. Pay only for qualifying published brand inclusions.
For publishers
Earn from content you would publish anyway, with useful additions you choose to approve.
A new route into the story.
Set your preferences and budget. BIP's contextual AI finds relevant opportunities, including contexts you may not have considered. Publishers get evidence-backed additions to content they would publish anyway. Editors decide what belongs.
Editorial fit comes first, not booked slots or keyword targets.
The editorial test
Does it make this item better? Can we back it up?
An inclusion in practice
BEFORE:
“Some schools use hands-on classroom activities to help children with visual impairments learn braille.”
AFTER:
“Some schools use LEGO Braille Bricks, whose raised studs represent braille characters, to help children with visual impairments learn through hands-on activities.”
An addition is eligible only where evidence supports it and it improves that specific item.
RNIB reference for the illustrative example · LEGO supporting factual source
These illustrative sentences are not quotations from an article or a BIP placement. They imply no client relationship or endorsement by LEGO, RNIB or a publisher. Factual support alone does not establish that a particular article qualifies.
For brands
Pay for verified presence.
Founding pilot: £150 GBP per verified published brand inclusion, excluding VAT where applicable.
Explore opportunities with no upfront placement fee. Pay only when your editor-approved brand inclusion is published and verified still live at the 24-hour check.
No published inclusion? No placement fee.
Get in touch
hello@joinbip.comLet's explore the fit. No commitment, no marketing list.
BIP is in development. Campaign onboarding and payments are not yet available.
Privacy notice
Effective date: 5 November 2026.
This notice covers visits to our informational pre-launch website and email enquiries. BIP campaign onboarding and payments are not yet available.
Who is responsible
BIP MEDIA PARTNERSHIPS LTD is the controller of personal information described in this notice. Contact us at hello@joinbip.com or 81 Norfolk Street, Cambridge, CB1 2LD, United Kingdom.
Email enquiries
We use the name, email address, business details and message content you choose to provide to respond to your enquiry and manage related business correspondence. Our lawful basis is our legitimate interest in responding to people who contact us about BIP.
An enquiry does not create an account, reserve a placement or subscribe you to marketing. We do not sell enquiry data.
Website visits
Netlify processes technical request information to deliver and protect the website. This can include IP addresses, requested URLs, user agents, request identifiers and access times. Website delivery and security processing serve our legitimate interests in providing a functioning site and protecting it against misuse.
We do not use analytics, advertising trackers, embedded marketing tools, enquiry forms or website features that store data in your browser on this informational site. Ordinary hosting request and security processing still takes place. Your email application and external source websites operate under their own privacy arrangements when you choose to use them.
Providers and overseas processing
Our website is hosted by Netlify. Google Workspace provides our business email service. Authorised BIP personnel and service providers supporting email, website delivery and security may process information for those purposes. We may disclose specific information where required by law or necessary to establish, exercise or defend legal claims.
These providers may process information outside the UK. Netlify's published data processing agreement and Google's Workspace processing terms describe safeguards for relevant transfers, including the UK Extension to the EU–US Data Privacy Framework where applicable and contractual safeguards such as standard contractual clauses and the UK addendum. You can ask us for information about the safeguards relevant to your information at hello@joinbip.com.
Enquiry retention
We normally delete closed enquiry correspondence 12 months after the last meaningful contact, or earlier if it is no longer needed. We retain specific information longer only for a documented continuing relationship, legal obligation or claim, reviewing the reason and keeping only what is needed.
Hosting records and provider-managed copies
Hosting request and security records are managed separately from enquiry correspondence. Their retention depends on the type of record and its continuing use for delivering the service, investigating and preventing security incidents, and meeting applicable legal requirements. We do not apply our 12-month enquiry rule to provider-managed technical records. Netlify's processing terms also address return or deletion of customer data when the service ends, subject to applicable requirements; this does not mean all visitor logs are kept until then.
Deleting correspondence from our mailbox does not remove every provider-held copy immediately. Google processes deletion through its systems under the Workspace processing terms, including backup deletion and applicable legal exceptions. These provider deletion processes are separate from the period for which we keep live enquiry correspondence. Contact us if you would like more information about the relevant retention and deletion arrangements.
Your right to object
You have the right to object to processing based on legitimate interests. Contact hello@joinbip.com and explain your circumstances so we can consider your request.
Your rights and complaints
Depending on the circumstances, you can ask to access or correct your information, request deletion or restriction, object to processing based on legitimate interests, and request portability where applicable. Contact hello@joinbip.com to exercise your rights.
You can complain to the Information Commissioner's Office.
Back to BIP